Raising the possibility of a new set-to between the two organizations that hand out
Emmy Awards, the National Academy of Television Arts and Sciences (NATAS), the group
that hands out Emmys for daytime, news, documentaries, sports shows, and engineering
announced today (Friday) that it plans to launch "a new Global Media Awards program
focused on technology and content programming" with the Consumer Electronics Association
to take place at the CES convention in Las Vegas in January. Conspicuously absent
from the announcement was any mention of the word "Emmy." Last year an arbitration
panel sided with the West Coast Academy of Television Arts and Sciences (ATAS), ruling
that NATAS could not hand out Emmys created for broadband. As a result, NATAS was
compelled to hand out what it called "special awards" in 13 broadband content categories
during its "Tech Emmys" presentation at the CES last January. The Global Media Award
will presumably require the creation of a substitute trophy.
13/06/2008
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